The identity as a starting point for marketing specialists is not a hindrance to creativity; at the most, it gets in the way of creative vanities!
Firstly, identity is an assistant to finding the right message, secondly, it helps to define the right target group and thirdly, with the right means helps to project the message to your objective.
With the identity as support, the marketing specialist is able to judge much quicker which strategy to follow, and you as the buyer are supported in your decision before the release.
Additional supportive ideas can be found in the book “Sales-directed marketing”.The identity as a starting point for marketing specialists is not a hindrance to creativity; at the most, it gets in the way of creative vanities! Firstly, identity is an assistant to finding the right message, secondly, it helps to define the right target group and thirdly, with the right means helps to project the message to your objective. With the identity as support, the marketing specialist is able to judge much quicker which strategy to follow, and you as the buyer are supported in your decision before the release.
Tags: Book Marketing, creative, creativity, Hindrance, Identity, Marketing, Marketing Specialist, Marketing Specialists, Objective, Sales Marketing, Supportive Ideas, target group, Vanities