The human factor is the most important factor and this we cannot control! A second important factor is a product of the first: The message the company is sending. Is there a direct connection between the message sent in advertising and our unconscious reaction? Between marketing and that what employees talk about over lunch or what is said when a group of friends meet? Between marketing and the morale within the company?
An employee is a representative of his company 24 hours a day, 365 days of the year. What he says and does, whether consciously or unconsciously, rubs off on the impression that the environment has of the company he is employed by. There is a reason why companies with a good reputation can employ good personnel easier than others with not such a good reputation!
Tags: 24 Hours, 365 Days, advertising, company, Days Of The Year, employees, Environment, good reputation, human factor, Lunch, Marketing, message