As marketers we often work with basic understanding of our market or the market of our customers. We sometimes back this understanding up with statistics concerning age, reading habits, job, lifestyle etc. This is all very good but it’s not all.
As buyers professional or private we think that we make logical decisions about what to buy, when to buy and at what price. We don’t do it that way. We make decisions partly of course from our conscious knowledge but to a higher degree from our unconscious. This is backed up by among others by the Danish brain scientist Thomas Z. Ramsøy in the Danish newspaper “Berlingske Tidende”. Here he mentions that the emotional reactions change through lifetime from you are at the age of 20 until you die. Furthermore the unconscious processes control our preferences.
The problem for us marketers is that we don’t have the possibility to make brain scans of our market and we don’t have the knowledge to do it. For this reason we found a short cut that have great impact. We use the knowledge we have from human resource development and the recruitment business. The past 4 years we have been developing a concept where we can make psychological market profile which can approach in a mush deeper way. We can target our marketing much more precise to push the right buttons. We know what kind of images to use, which language, what kind of motivation etc. and we combine that with the company identity. This makes it a very efficient way to market anything.
Now you where you can find inspiration on how to get started – the humans resource business – and you can contact us and we can assist you in the process.
Tags: Berlingske, Berlingske Tidende, Brain Scans, brain science, Brain Scientist, company identity, Conscious Knowledge, Emotional Reactions, Higher Degree, Human Resource Development, Identity, inspiration, Lifestyle, Lifetime, Logical Decisions, Market Profile, Marketers, Marketing, Motivation, neuro, psychological, Psychological Profile, Reading Habits, Recruitment Business, Resource Business, Target Marketing, Unconscious Processes